Traditional media performance indicators
We talk a lot about the digital revolution that traditional media is being put through: upheaval, readership and audience shrinkage, bankruptcy, pay walls... What's the situation really like?...
View ArticleIs Share of Voice important in online advertising?
A friend and colleague recently asked me for arguments to respond to a client of his that adamantly asks to see what their share of voice was, or is planned, for any given online advertising campaign -...
View ArticleFrench has a smaller share online than in other media
This post is the third instalment in a series that depict the state of the online nation in Quebec vs the rest of Canada, North America in general, even France in some cases. The story began here in...
View ArticleLast month in Ad Spend news
Sam's daily shared ad spend news articles and retweets from the past week
View ArticleLast Week in Traditional Media
Sam's daily shared traditional media news articles & retweets
View ArticleHow has advertising evolved in the last 20 years?
20 odd years ago, I was personally beginning in this industry. I read every trade publication I could get my hands on; from cover to cover (there were no blogs or even industry specific websites then)....
View ArticleLast Week in Traditional Media
Sam's daily shared traditional media news articles & retweets
View ArticleDigital is not another media
The number one error traditional media people often do is to present digital as "another media". Digital is not another media. It is a whole universe of media.
View Article2016 Predictions – Ad Spend
What are the 2016 predictions in where ad spend is concerned? Every year I publish a round-up of the various blog posts that crop up on the web predicting what next year will be like.
View Article2017 & Beyond – Traditional Media
Wondering where traditional media is headed? Is it all going down the drain or is there hope for growth? Look no further!
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